Editorial PR for private practice firms, partners, and the matters that pay for both.
Litigation boutiques, plaintiffs' firms, transactional, family, criminal, IP, and white-collar. We write to ABA Model Rule 7.1, adapt by jurisdiction, and pitch editors who already cover your beat. Real bylines, named publications, and a contractual guarantee on tier-1 placements.
Four reasons sophisticated firms move from word-of-mouth to editorial coverage.
Client acquisition for high-value matters.
Plaintiffs' firms running contingency-fee cases need awareness in the verticals their plaintiffs read. Defense and transactional firms need credibility in the trade press their counterparties read before the call gets returned.
Partner brand-building before lateral moves.
Lateral moves to bigger platforms are won on book of business and visible authority. A partner who has been featured in WSJ, Forbes, and Law360 walks into the conversation with a stronger position than one who has not.
Expert-witness credibility.
Trial lawyers retained as experts increase their hourly and their qualification odds with editorial coverage of their methodology. Daubert briefings cite published work. Editorial work counts.
Recruiting senior associates and partners.
Top-tier candidates at AmLaw 100 firms are reached through the trade press they read at lunch. ABA Journal, The American Lawyer, and Above the Law convert recruiting interest more reliably than LinkedIn ads.
The constraints we work inside, named.
Compliance is a feature of the work, not an afterthought.
- ABA Model Rule 7.1
Communications about a lawyer's services may not be false or misleading. We write to the rule, not around it. Result claims are sourced and qualified, comparative claims are factual, and case outcomes are framed in language that survives bar scrutiny.
- State bar advertising rules
Florida, New York, Texas, and California impose stricter advertising rules than the ABA model. We adapt copy by jurisdiction, including required disclaimers, prior-results disclosures, and where appropriate, the firm name and principal office in attribution lines.
- Attorney-client confidentiality in case studies
Case studies are anonymized by default. We work with the firm's GC or risk committee to confirm any identifying detail before press, and we never reference matter facts outside the public record without written client consent.
- Solicitation rules and direct outreach
We do not produce content that crosses into prohibited solicitation. Editorial placements are inbound by design. The bar treats earned media differently from targeted advertising.
Headlines we have written, lightly anonymized.
Identifying details removed at client request. The full engagements live on the Results page.
- ForbesLitigation · Plaintiffs
How a six-attorney litigation boutique scaled into multi-state class actions without diluting bench depth.
- WSJTransactional
The rise of the niche M&A boutique: why mid-market sellers are choosing 12-lawyer firms over the AmLaw 100.
- Above the LawTrade · Partner economics
Lateral economics in 2026: what plaintiffs' partners are negotiating beyond origination credit.
- Law360Trade · Methodology
Daubert challenges in pharmaceutical product liability: a five-firm pattern analysis.
- ABA JournalTrade · Operations
Solo to forty: a managing partner on building infrastructure without losing case selection discipline.
- BloombergRestructuring
Restructuring counsel positioning: why creditors' committees are picking smaller bench teams.
Headlines anonymized for confidentiality. Full engagement narratives, with metrics and client quotes, live on the Results page.
Law firm engagements scale from single placements through quarterly campaigns to annual partnerships. Investment is shared on application after the editorial brief.
Specific to law firm engagements.
Yes. We write to ABA 7.1 by default and adapt to stricter jurisdictions (Florida, New York, Texas, California) when the firm operates there. Result claims are sourced. Prior-results disclosures, required attribution lines, and principal-office disclosures are added per jurisdiction. We work with your firm's GC or risk committee on every draft if requested.
Yes, anonymized by default. We never reference matter facts outside the public record without written client consent. For sealed matters, we focus on methodology and approach rather than facts. Many of the strongest case studies are method-led rather than client-led.
Both, with conflicts checks. We do not run simultaneous campaigns for opposing positions in active matters and we will not pitch a story that compromises a current client's position. The intake form asks the question explicitly and we honor it strictly.
Tier-1: WSJ, Forbes, USA Today, Bloomberg. Trade and industry: Above the Law, Law360, ABA Journal, The American Lawyer, Bloomberg Law, Reuters Legal. Verticals like Modern Healthcare or Variety for industry-specific litigation.
Selectively, and only for existing engagement clients. Crisis work is a different scope and is priced separately. We are not a 24-hour rapid-response shop. For litigation-driven crises, we coordinate with your trial team.
Partner work is a personal-brand engagement, often run alongside or instead of firm marketing. The angle is the partner's expertise, methodology, or career arc, not the firm's case roster. Useful before a lateral move, an expert-witness retention drive, or a campaign for board or AAJ leadership positions.
Bring us your firm's most defensible case angle. We will tell you which publication it lands on.
Thirty-minute editorial brief, no obligation. We tell you which publications are realistic for your story before you commit.