Editorial analysis. Vertical-specific briefings. Real numbers from real engagements.
The PR Summit publishes from inside the editorial work. Strategy notes on what is moving in the press, briefings tuned to law firms, medical practices, founders, and high-net-worth principals, and industry-news commentary that names names.
- PR Strategy8 min
How to get on TV news and podcasts
Broadcast is booked by producers, not anchors. How segments actually get filled across local, cable, and network tiers, how to read a satellite media tour, and how podcast tiers really rank.
July 29, 2026 - Industry News7 min
Do press releases still work in 2026
The press release has a narrow set of jobs it does well and a long list it was never built for. When a release is the correct instrument, when it is wasted money, and how it differs from editorial pitching.
July 15, 2026 - PR Strategy7 min
How to choose a PR firm: twelve questions worth asking
Twelve questions that separate named-outlet editorial work from wire distribution dressed up to look like it, the red flags that should end a conversation, and what an engagement letter should state.
July 1, 2026 - Industry News8 min
AI search visibility: how coverage gets you cited by ChatGPT
How assistants and AI Overviews select the sources they cite, why independent editorial coverage drives citations in a way owned content cannot, and what is actually worth doing about it.
June 17, 2026 - PR Strategy7 min
How to get featured in Forbes in 2026
Forbes is three publishing surfaces, not one. What separates staff-reported journalism from contributor posts and Council memberships, and the realistic paths into the coverage worth having.
June 3, 2026 - Law Firm Briefing9 min
How law firm partners earn Forbes coverage (and why most pitches get ignored)
A working framework for law firm partners pursuing Forbes coverage. What journalists actually want from legal sources, what triggers a callback, and what kills a pitch on the first read.
May 2, 2026 - Founder Briefing10 min
What Series B and C founders need from press coverage (and it's not what most agencies sell)
Press coverage at growth stage is not awareness. It is recruiting fuel, investor signal, and enterprise sales air cover. A framework for what to chase, what to refuse, and how to measure what actually moved.
May 1, 2026 - PR Strategy6 min
What a Forbes feature actually costs in 2026
A real breakdown of what tier-1 PR placements cost in 2026, the timelines that earn them, and the questions sophisticated buyers ask before signing an engagement letter.
April 28, 2026 - Medical Briefing8 min
Why specialty medical practices stopped buying patient acquisition ads and started earning editorial coverage
Specialty practices are reallocating from paid acquisition to earned media because patients evaluating physicians read editorial coverage differently than ad creative. The math, the workflow, and what to publish.
April 22, 2026 - HNW Personal Brand9 min
The discretion problem in PR: why high-net-worth principals need a different playbook
Most PR is built for brands that want maximum reach. High-net-worth principals usually want the opposite: precise coverage, asset-disclosure aware, coordinated with family-office counsel. A framework for selectively-public principals.
April 15, 2026 - PR Strategy10 min
Editorial PR vs paid placement: what the difference actually costs you
Paid placement services and editorial PR are sold as substitutes. They aren't. A working comparison of what each delivers, where each fails, and how to choose based on what you actually need from coverage.
April 8, 2026 - PR Strategy10 min
What "tier-1 publications" actually means (and why it matters more than reach)
Most agencies use "tier-1" loosely. The term has a specific meaning in editorial PR. A working definition, a list of the publications that actually qualify, and why a single tier-1 placement outperforms ten tier-3 placements on every metric that matters.
April 1, 2026
The work behind these posts is the same work we do for clients. Bring us your story.
Thirty-minute editorial brief, no obligation. We tell you which publications are realistic for your story before you commit.