Editorial analysis. Vertical-specific briefings. Real numbers from real engagements.
The PR Summit publishes from inside the editorial work. Strategy notes on what is moving in the press, briefings tuned to law firms, medical practices, founders, and high-net-worth principals, and industry-news commentary that names names.
- Founder Briefing10 min
What Series B and C founders need from press coverage (and it's not what most agencies sell)
Press coverage at growth stage is not awareness. It is recruiting fuel, investor signal, and enterprise sales air cover. A framework for what to chase, what to refuse, and how to measure what actually moved.
May 1, 2026 - PR Strategy6 min
What a Forbes feature actually costs in 2026
A real breakdown of what tier-1 PR placements cost in 2026, the timelines that earn them, and the questions sophisticated buyers ask before signing an engagement letter.
April 28, 2026 - Medical Briefing8 min
Why specialty medical practices stopped buying patient acquisition ads and started earning editorial coverage
Specialty practices are reallocating from paid acquisition to earned media because patients evaluating physicians read editorial coverage differently than ad creative. The math, the workflow, and what to publish.
April 22, 2026 - HNW Personal Brand9 min
The discretion problem in PR: why high-net-worth principals need a different playbook
Most PR is built for brands that want maximum reach. High-net-worth principals usually want the opposite: precise coverage, asset-disclosure aware, coordinated with family-office counsel. A framework for selectively-public principals.
April 15, 2026 - PR Strategy10 min
Editorial PR vs paid placement: what the difference actually costs you
Paid placement services and editorial PR are sold as substitutes. They aren't. A working comparison of what each delivers, where each fails, and how to choose based on what you actually need from coverage.
April 8, 2026 - PR Strategy10 min
What "tier-1 publications" actually means (and why it matters more than reach)
Most agencies use "tier-1" loosely. The term has a specific meaning in editorial PR. A working definition, a list of the publications that actually qualify, and why a single tier-1 placement outperforms ten tier-3 placements on every metric that matters.
April 1, 2026
The work behind these posts is the same work we do for clients. Bring us your story.
Thirty-minute editorial brief, no obligation. We tell you which publications are realistic for your story before you commit.