About

An editorial team that pitches journalists who already cover your beat.

The PR Summit is the dedicated PR practice within Nexus Multimedia. We do one thing: place your story in the publications that move your audience. Tier-1 first, trade and industry where the trade actually matters, broadcast when the segment will pay for itself.

Founded
2021
Office
San Diego, CA
Vertical focus
Legal, medical, tech, HNW
Parent company
Nexus Multimedia
Founder

Div Churiwal.

Founder of The PR Summit. Editorial PR practitioner.

Div Churiwal, Founder of The PR Summit, at the Billboard Music Awards
Div Churiwal
Founder

The PR Summit started inside Nexus Multimedia. Working with public figures including Chris Brown, Paris Hilton, and others, Div spent years building direct editorial relationships with reporters and editors at Forbes, TIME, Variety, USA Today, and more. The pattern that emerged across those years became the operating thesis for The PR Summit: editorial PR is a craft, the publication and the journalist matter more than volume, and clients deserve to know the publication, the timeline, and the price before they sign.

He founded The PR Summit in 2021 as a focused practice for clients who wanted exactly that. The practice takes on private practice law firms, doctors, founders, and high-net-worth individuals at both ends of the spectrum, the operator with no coverage online and the public figure who has been written about for decades. The bar is the same in both cases: a real story, a named publication, a contract that pays on publication. Nexus Multimedia continues to run the broader marketing, reputation, and access mandate. The PR Summit handles the editorial PR work exclusively, which is the way Div thinks it should be done.

Mission and philosophy

Three sentences that decide what we say yes to.

The first sentence is editorial. We pitch stories that journalists actually want to publish, and we write them at editor-grade. Our pitches read like journalism because journalists wrote them and editors edited them, not because the publicist ran them through a marketing template.

The second sentence is contractual. We name the publication, name the date, and put the guarantee in the contract. If the named tier-1 placement does not run within thirty days, the client does not pay. That structure forces honest target lists at the start, which is how serious clients want to be sold to anyway.

The third sentence is industry-specific. We work in four core verticals: private practice law firms, doctors and medical practices, tech founders, and high-net-worth principals. Each has its own regulatory regime, vocabulary, and audience. We also take on artists, celebrities, and operators whose stories belong in the same publications.

Inside Nexus Multimedia

The PR practice, separated by brand and pricing for the clients it serves best.

The PR Summit is the dedicated PR practice within Nexus Multimedia. Where Nexus runs full-stack marketing, reputation, and access for entrepreneurs and law firms, The PR Summit handles the editorial PR mandate exclusively. The two share back office, finance, and infrastructure. They do not share writers, pitch lists, or voice.

For clients who want the broader Nexus engagement (brand, content, SEO, paid, and reputation alongside PR), the integrated path through nexusmultimedia.ai is the right one. For clients whose mandate is editorial PR specifically, The PR Summit is the right scope.

Client voices

Anonymized by request. Verified on file.

Six clients across four core verticals plus a consumer brand and an AmLaw 200 firm.

The work is sensitive. Most clients prefer not to be named publicly, and we honor that. Below are six clients across our four core verticals, in their own words, with identifying details removed.

  • We came to The PR Summit eighteen months into a Series B. Our category was getting written about every week and we were not in any of it. Fourteen days after the brief, we were in a tier-1 outlet on a regulatory thesis our investors had been pushing us to lead on. The article opened a meeting with a strategic partner that closed inside a quarter.

    Founder, Series B fintech
  • I run a litigation boutique. The work we do is technical and the press almost never gets it right. The PR Summit briefed me for an hour, then came back with a story angle that was actually defensible, sent it through three drafts, and placed it. The article reads like our practice talks, not like marketing copy. New matters started landing within thirty days.

    Managing Partner, litigation boutique
  • Most PR firms quote us a retainer and ask us to trust the process. The PR Summit named the publication, the timeline, and the price up front, and the contract said we did not pay if they missed. They did not miss. The placement has been forwarded to every prospect we have spoken to since.

    Practice Owner, four-physician medical group
  • Our family office almost never engages with PR. The team understood that immediately and built a piece around the principal's philanthropic work without any of the usual lifestyle-press posturing. Discreet, accurate, in the publication we asked for. We will engage them again on the next milestone.

    Director, single-family office
  • I had been told for years that landing in a major outlet required either ten years of relationships or a check with a lot of zeros. The PR Summit got me into a national publication on the strength of an actual story, in the timeline they quoted, at the price they quoted. The article still drives inbound a year later.

    Founder, consumer brand
  • We engaged The PR Summit during a senior partner's lateral move. The narrative needed to be tight, the timing needed to be exact, and the firm could not afford a misstep with the trade press. They handled the brief, drafts, and placement under NDA, hit the date, and the partner's profile in the trade led directly to two new client conversations within the first month.

    Executive Committee Member, AmLaw 200 firm
Office

San Diego, California. In-person briefs by appointment.

Most engagements run remote across New York and Los Angeles hours. For clients who prefer in-person briefs, we run them at a partner office in downtown San Diego on weekday afternoons.

Begin

The work starts with a thirty-minute brief. Bring the angle. We bring the placement.

Thirty-minute editorial brief, no obligation. We tell you which publications are realistic for your story before you commit.