Capitalist Tool
Forbes
forbes.com
The thesis was the story, the founder was the operator
A regulatory deep-dive where the operator was named eleven times. Investors flagged the piece during diligence.
Resources
Long-form guides. The reference material we wish existed when we started.
The PR Summit publishes long-form material on editorial PR strategy, vertical briefings for our four core industries, and buyer-side guidance for evaluating PR firms. Useful if you are buying a tier-1 PR engagement, useful if you are not.
Format
Long-form, no fluff
Audience
Sophisticated buyers
Cadence
Quarterly additions
Reading lane
Editorial, not SEO
PR strategy
How tier-1 editorial coverage actually works.
- PR strategy12 min read
How tier-1 editorial coverage actually works.
A working definition of tier-1 editorial PR, the gap between tier-1 and tier-2 publications, and why a single tier-1 placement outperforms ten tier-3 placements on every metric editors and clients actually track.
Read the guide - PR strategy10 min read
Editorial PR vs paid placement: what the difference actually costs you.
A working comparison of editorial and paid placement services. What each delivers, where each fails, what the disclosure rules look like at named publications, and how to choose based on what you actually need from coverage.
Read the guide - PR strategy10 min read
What 'tier-1 publications' actually means (and why it matters more than reach).
Most agencies use 'tier-1' loosely. The term has a specific meaning in editorial PR. A working definition, the publications that qualify, the publications that don't, and how to vet an agency's claimed placements before you hire.
Read the guide
Industry briefings
Vertical-specific guidance on legal, medical, founder, and HNW engagements.
- Industry briefings11 min read
Vertical-specific guidance for legal practice PR.
How editorial PR works for plaintiff and defense practices, what the bar associations let you say, the publications that move partner-track recognition, and what the two-year placement arc looks like for named partner identity.
Read the guide - Industry briefings11 min read
Vertical-specific guidance for medical practice PR.
How editorial PR works for specialty medical practices in the post-paid-acquisition era. HIPAA-aware coverage, the publications that drive patient-evaluation traffic, and the editorial review timelines specialty practices should plan for.
Read the guide - Industry briefings12 min read
Vertical-specific guidance for founder and HNW personal-brand PR.
Founder coverage and HNW personal-brand coverage look similar from the outside but require different playbooks. What each profile actually buys, the publications that matter for each, and where the two diverge.
Read the guide
How to choose a PR firm
Buyer-side material for sophisticated PR procurement.
Dow Jones
The Wall Street Journal.
wsj.com
How a regional plaintiff firm rebuilt referrals around editorial coverage
A category piece, not a profile. The named partner was the most-quoted source.
Film • TV • Stage
VARIETY
variety.com
A working artist's narrative, reset in nineteen days
Three drafts, one editor, deliberate restraint on personal-life detail.
The brief is the start
The work behind these guides is the work we do for clients.
Thirty-minute editorial brief. We come back with named publications, a target editor, and a working timeline.
Or call(619) 736-0704