A climate-tech founder profile in TechCrunch lands inside investor diligence
“Coverage that positioned the company ahead of an upcoming raise without disclosing the raise”
A Series A climate-tech founder needed a profile that positioned the company ahead of an upcoming raise without disclosing the fundraise itself.
Where the engagement started.
The company had a recent commercial milestone and a technical thesis that differentiated it from incumbents. The fundraise was beginning quietly, and the founder wanted the article in market before the diligence calls began.
How we framed the story.
We positioned the piece as a founder profile centered on the technical thesis and the commercial milestone. The fundraise was not mentioned. The article would carry weight in diligence reading without ever disclosing what it was being read for.
What we actually did.
Three drafts, one round of fact-checking on the commercial milestone, a single photo. The article ran in TechCrunch.
The article was forwarded directly into investor diligence packets.
The article was forwarded directly into investor diligence packets. The round closed sixty days later, oversubscribed.
- 0 daysTime to publication
- 0Days from publication to round close
- OversubscribedRound outcome
Two LPs told our lead that the TechCrunch piece was the moment they decided to take the meeting seriously. We did not have to mention the round once.
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