A family principal places a Forbes philanthropy profile in 23 days
“A discreet, substantive piece in a tier-1 outlet, suitable for grantee partners and the foundation site”
A family principal had spent a decade building a quiet philanthropic vehicle and wanted a single substantive piece in a tier-1 publication, suitable for use with grantee partners and on the foundation's site.
Where the engagement started.
The principal had deliberately avoided press for a decade. The foundation had grown to the point where its grantees benefited from a public credibility anchor, and the principal accepted that a single tier-1 piece, done correctly, would serve them better than continued silence.
How we framed the story.
We built the article around the foundation's work, with the principal as the institutional voice rather than the personality story. We coordinated quotes from two grantee organizations to keep the focus on outcomes.
What we actually did.
Engagement handled under NDA. Two grantee interviews. One round of legal review on the principal's quoted material. The article ran in Forbes.
The article has since been cited in three subsequent philanthropic-sector pieces and is the foundation's most-shared external link.
The article has since been cited in three subsequent philanthropic-sector pieces and is the foundation's most-shared external link.
- 0 daysTime to publication
- 0Subsequent philanthropic-sector citations
- Most-sharedFoundation external-link share rank
It was the first piece I have allowed in a decade. They handled it the way I would have handled it myself, if I were in their business.
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