PR Strategy
Editorial analysis on what is moving in PR strategy: pricing, timelines, agency selection, and the operating decisions behind tier-1 placements.
- PR Strategy6 min
What a Forbes feature actually costs in 2026
A real breakdown of what tier-1 PR placements cost in 2026, the timelines that earn them, and the questions sophisticated buyers ask before signing an engagement letter.
April 28, 2026 - PR Strategy10 min
Editorial PR vs paid placement: what the difference actually costs you
Paid placement services and editorial PR are sold as substitutes. They aren't. A working comparison of what each delivers, where each fails, and how to choose based on what you actually need from coverage.
April 8, 2026 - PR Strategy10 min
What "tier-1 publications" actually means (and why it matters more than reach)
Most agencies use "tier-1" loosely. The term has a specific meaning in editorial PR. A working definition, a list of the publications that actually qualify, and why a single tier-1 placement outperforms ten tier-3 placements on every metric that matters.
April 1, 2026
Editorial work on the page is editorial work in the engagement letter. Bring us your story.
Thirty-minute editorial brief, no obligation. We tell you which publications are realistic for your story before you commit.