PR Strategy
Editorial analysis on what is moving in PR strategy: pricing, timelines, agency selection, and the operating decisions behind tier-1 placements.
- PR Strategy8 min
PR ROI: what can honestly be measured
A measurement framework for editorial PR: referral lift, branded search, close-rate deltas, and AI citation share, plus an honest account of what cannot be measured and which metrics to refuse.
August 5, 2026 - PR Strategy8 min
How to get on TV news and podcasts
Broadcast is booked by producers, not anchors. How segments actually get filled across local, cable, and network tiers, how to read a satellite media tour, and how podcast tiers really rank.
July 29, 2026 - PR Strategy7 min
How to choose a PR firm: twelve questions worth asking
Twelve questions that separate named-outlet editorial work from wire distribution dressed up to look like it, the red flags that should end a conversation, and what an engagement letter should state.
July 1, 2026 - PR Strategy7 min
How to get featured in Forbes in 2026
Forbes is three publishing surfaces, not one. What separates staff-reported journalism from contributor posts and Council memberships, and the realistic paths into the coverage worth having.
June 3, 2026 - PR Strategy6 min
What a Forbes feature actually costs in 2026
A real breakdown of what tier-1 PR placements cost in 2026, the timelines that earn them, and the questions sophisticated buyers ask before signing an engagement letter.
April 28, 2026 - PR Strategy10 min
Editorial PR vs paid placement: what the difference actually costs you
Paid placement services and editorial PR are sold as substitutes. They aren't. A working comparison of what each delivers, where each fails, and how to choose based on what you actually need from coverage.
April 8, 2026 - PR Strategy10 min
What "tier-1 publications" actually means (and why it matters more than reach)
Most agencies use "tier-1" loosely. The term has a specific meaning in editorial PR. A working definition, a list of the publications that actually qualify, and why a single tier-1 placement outperforms ten tier-3 placements on every metric that matters.
April 1, 2026
Editorial work on the page is editorial work in the engagement letter. Bring us your story.
Thirty-minute editorial brief, no obligation. We tell you which publications are realistic for your story before you commit.