Blog / Industry News
Industry News
Commentary on the PR industry, agency models, and the publications, journalists, and editorial frameworks that shape how stories actually land.
Posts in category
2
Total posts
13
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Two posts per week
Industry News
- Industry News7 min
Do press releases still work in 2026
The press release has a narrow set of jobs it does well and a long list it was never built for. When a release is the correct instrument, when it is wasted money, and how it differs from editorial pitching.
July 15, 2026 - Industry News8 min
AI search visibility: how coverage gets you cited by ChatGPT
How assistants and AI Overviews select the sources they cite, why independent editorial coverage drives citations in a way owned content cannot, and what is actually worth doing about it.
June 17, 2026
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